Hello,

In this article, we will try to give information on the question, "what are the issues to be considered when organizing a giveaway on social media accounts?"

You may have come across that giveaways are held on Facebook and Instagram, which are frequently used social media platforms. Many e-commerce site owners or single users organize giveaways to increase their sales by increasing the number of followers on their social media accounts. So what should be done to get the maximum efficiency from these giveaways?

Tips for Your Giveaways to Succeed

The main goal is to increase the number of active potential customers in your database, showcase your new products and services, and build a loyal audience through product promotions. Therefore, make sure to prioritize asking them to like your account(s). If you pay attention to the points mentioned below, you can catch the interactions you want from your activities in a short time.

Determine Your Strategy

You should determine which of the purposes you are doing, such as being at the top of the discover section by getting likes and comments, and gaining followers, and create a participation / sharing structure accordingly.

Keep Participation Conditions Simple

Avoid the mistake of pressuring your followers to like multiple pages and posts. The majority of people who see your giveaway likely won’t want to engage with so many details. For instance, a simple task, like liking the post and tagging one friend, can lead to much better interaction.

Use the Right Image for the Announcement

Choose an image that is clear at first glance and easily perceptible for the product you are organizing the giveaway.

Let the Giveaway Period Be Limited To A Few Days

The recommended timing for the giveaway is an average of 3 days. Giveaways longer than 3 days will not attract the attention of your followers.

Gift a Popular Product

One of the biggest mistakes companies make is offering unsold products or coupon codes as gifts to their followers. Such prizes typically fail to attract potential participants. If genuine success is the goal, it’s far more effective to give away your best-selling product as a prize.

Once you have built your loyal customer base, it’s important to keep their interest alive by organizing promotions and campaigns to engage them regularly. By using our promotion module in our e-commerce packages, you can mobilize your customers by offering different popular promotions at certain times.

Remember that you need to research thoroughly and try new ways to get maximum effectiveness. You should identify the system that best suits your structure and adapt it to your own processes..

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